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Lucia Herrera

As a passionate marketer with a very keen focus on content marketing and copywriting, I am committed to creating engaging and valuable content that drives meaningful audience engagement. With a strong background in content strategy, creation, and promotion, I have a proven track record of developing and executing content marketing campaigns that increase brand awareness, lead generation, and customer retention.

My Work

Content Creation

esosolutions •

When Do Minutes Matter: Prioritizing 911 calls when demand exceeds availability

For this white paper, I coordinated and contributed to its creation, working closely with our research team to ensure every detail was accurate, impactful, and relevant for both our customers and the EMS industry. With EMS agencies across the U.S. facing rising call volumes and limited resources, this study—conducted with Johns Hopkins and covering over 1.7 million EMS incidents—pinpoints areas for improvement in dispatch practices. The findings reveal that 6% of responses require time-critical interventions, providing EMS leaders with actionable insights to better allocate resources and prioritize urgent cases.
ESO •

Reinventing Emergency Response: ESO's Acquisition of Logis

In this blog and video, we introduced ESO’s acquisition of Logis and how it strengthens our role in emergency response. Initially meant as an internal video, we re-edited it for external audiences, shortening it to highlight the heart of the merger.

Reinventing Emergency Response: ESO’s Acquisition of Logis captures the significance of this partnership, featuring ESO and Logis leaders as they discuss how combining our efforts can improve patient outcomes, make healthcare coordination smoother, and support EMS agencies in new ways. Readers can watch the video or review the transcript for more on the vision
ESO •

The Transformative Power of Good Data

In this blog, we adapted key insights from our eBook to support a product campaign on the value of accurate data in EMS. The Transformative Power of Good Data explores how EMS agencies can use information from patient care and dispatch records to improve care, strengthen operations, and better allocate resources. By focusing on practical steps like setting clear goals and sharing data effectively, this piece helps EMS leaders make the most of the data they gather. The blog wraps up with a link to our eBook, When Guesses Have Dire Consequences: Why Data Is Integral to EMS
esosolutions •

Addressing Violence in EMS: Data-Driven Strategies from the Violence in Paramedicine Research Group

In this project, I was involved in the planning, production, and editing process, coordinating closely with the customer to bring their story to life and highlight the significant impact they’re making in their community. Working with Dr. Elizabeth Donnelly, Co-Principal Investigator of the Violence in Paramedicine Research Group, we captured her insights from years of research and field experience on the challenges EMS professionals face. After production, I promoted the video across our channels to extend its reach and raise awareness on this critical issue.
esosolutions •

Fire Index

For the 2024 ESO Fire Service Index, I led the project from planning through production, working closely with our research team to ensure the insights would be practical and relevant for fire departments. Analyzing data from over 6.5 million incidents, the Index provides benchmarks to help departments enhance their strategies and improve community outcomes. Together, we focused on making the Index a useful tool, with guidance on key areas like response types, decontamination documentation, and call response times. I also coordinated the promotion to ensure it reached departments interested in seeing how they measure up and where they can strengthen their services.
esosolutions •

EMS Index

For the 2024 ESO EMS Index, I coordinated from start to finish, working closely with our research team to make sure the insights were clear and useful for EMS agencies. Drawing from over 12 million incidents, the Index highlights key benchmarks to help agencies address healthcare disparities and improve patient outcomes. Together, we made the Index a practical resource, with guidance on important areas like pain management, stroke care, and bystander CPR. I also managed the promotion to ensure it reached agencies looking to see how they measure up and where they can make meaningful improvements.
TrueAccord Blog •

Compliance & Collections: 22 Essential Terms to Know

The world of regulatory compliance can be a complicated place, especially when it comes to debt collection. It can be tricky for non-security and compliance professionals. To help quickly get you up to speed on what auditors are referring to, we’ve put together a glossary, covering some of the most important compliance terms and acronyms.
• Action Plan: A plan to identify and facilitate remediation steps of current operating practices.
• Audit: An unbiased and comprehensive examination of an org
TrueAccord Blog •

How Buy Now, Pay Later is Transforming Online Shopping With Gen Z

Buy Now, Pay Later (BNPL) plans have taken over as a popular financing option for consumers, partly due to an increase in online shopping demands during the pandemic. In 2021, Americans spent more than $20 billion through BNPL services, taking up a bigger part of the $870 billion-a-year online shopping market. From laptops and airline flights to clothing and furniture, BNPLs make it simple to pay for almost anything in small installments. Since the start of the pandemic, millions of internationa
TrueAccord Blog •

National Financial Awareness Day: Why Financial Literacy is Beneficial For Everyone

August 14 is National Financial Awareness Day, making it an appropriate time to shine a spotlight on initiatives that can help improve consumer financial awareness in the collections space. Financial literacy is an essential life skill that benefits people throughout their lives, but is often overlooked when it comes to what happens if a payment is late or missed. Financial literacy during delinquency is just as important as planning for the future—and can even play a big part in financial futur
TrueAccord Blog •

What are We Seeing in Consumer Credit Trends Today? A Video Interview with Ohad Samet

The financial landscape for both consumers and businesses is particularly uncertain right now. Many new fintechs and neobanks are experiencing their first delinquency surge and others soon to follow. This year, the challenges of managing delinquencies and navigating an uncertain economy will compound, making it imperative for companies to critically think about their strategy to collect from consumers in debt.

But from the perspective of a seasoned veteran of the financial services industry, wh
TrueAccord Blog •

Bridging the Gap Between Machine Learning and Human Behavior with HeartBeat

When it comes to engaging consumers in debt collection, behavioral science helps us to understand and respond to an individual’s situation, motivations, and contact preferences.

For example, we know that consumers don’t like being called by debt collectors. With that knowledge, behavioral science then helps us determine the optimal way to meet consumers where they are, contact them when they want by using their preferred channels, and lastly sending a message that resonates with them enough to
TrueAccord Blog •

How Making the Switch to Digital-First Helped Recover $17M with TrueAccord's Retain Platform

When COVID hit in 2020, one Fortune 500 company needed to find an effective way to communicate and collect from the rising overdue accounts, with many of their customers falling into financial hardships. While the company had previously relied on old-school communication tactics like direct mail and an in-house call center to reach customers who had delinquent accounts, they knew a better solution was needed.

The company had already observed firsthand a rise in customers’ preference for digital
TrueAccord Blog •

Technology in Collection: 21 Must-Know Buzzwords

Your Guide to Key Terms for Today’s Debt Recovery Strategy

Reaching consumers today requires a more sophisticated process than simply dialing the phone or sending a generic email, especially when it comes to debt recovery and collection. But reviewing potential strategies can often leave you lost in a sea full of acronyms and buzzwords. Between terms like AI, machine learning, and data science, it can be difficult to keep up with the different definitions—and understand how they impact your bus
INT •

Latest Release of ’s GeoToolkit.JS Brings More Advanced Features to Develop the Next Generation of Energy Applications

The GeoToolkit.JS 2021.1 release innovation includes new Live Code Sandbox, new features in Schematics and Seismic libraries, and optimized display of 3D Reservoir in a web browser.

Houston, TX — INT’s latest release of GeoToolkit.JS data visualization libraries and toolkit integrates many new features, including new live code sandbox, 3D reservoir optimization, schematics customization capabilities, faster TIFF and raster log rendering, time series customization, and more.

With the new live c
INT •

Latest Release of ’s GeoToolkit.JS Brings More Advanced Features to Develop the Next Generation of Energy Applications

The GeoToolkit.JS 2021.1 release innovation includes new Live Code Sandbox, new features in Schematics and Seismic libraries, and optimized display of 3D Reservoir in a web browser.

Houston, TX — INT’s latest release of GeoToolkit.JS data visualization libraries and toolkit integrates many new features, including new live code sandbox, 3D reservoir optimization, schematics customization capabilities, faster TIFF and raster log rendering, time series customization, and more.

With the new live c
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